Recently, I thought it might be fun to pick up John Carter, since I haven't seen it yet. I thought I'd get a digital copy, if it was reasonably priced, since we're trying to keep the clutter down in our house...
$19.99. iTunes wants $19.99 for the HD version, or $14.99 for SD. Amazon Prime wants $14.99.
I can buy the BluRay + DVD combo pack brand new for $13.25 -- or just the DVD for $9.95. That's right, it actually costs less to get the same movie on a physical disk, with physical packaging and probably a printed insert, than it does to buy an electronic copy.
How does that make any kind of sense?